The Adam Lambert chess move on American Idol last night was a brilliant example of media manipulation. That’s an aspect in public relations when the outlet manufactures an argument that favors its interests — the reason this singing sensation dropped into the bottom two. In politics, it’s generally regarded as a propaganda technique. It’s a type of distraction, assuming that the audience has a limited attention span. Producers overlook the fact that we know that Lambert is the hands-down best performer the show has ever had. The judges have said it themselves by comparing him to some of the greatest recording stars to ever blow into a mic.
Marginalization is a subtle form of media manipulation, the category into which Adam fell. It’s simply giving credence to mainstream sources, i.e., the voting public. Journalists, like I, do it all the time. Objections that come from other sources are considered “fringe” and later ignored. You see how quickly we’ve forgotten Matt Giraud’s celebrated boot?
Our focus now is on what Adam will sing next and how many goose bumps he’ll shoot down our spines. The next move by American Idol producers will be a checkmate for the May sweeps.